Lately, Instagram Head Adam Mosseri shared a short year-end video on the microblogging site Twitter. In the short video, he shared some insights on what Instagram is planning for 2022.
Mosseri said that starting next year Instagram will double down its focus on video. With the rising trend of reels, Instagram is now not just a photo-sharing app, it is focusing on bringing more videos to the feeds.
Additionally, the recent moves from the platform sync well with the company’s plan. Lately, Instagram integrated the IGTV video concept and feed video into a single entity called Instagram Video. Up to 60 minutes long videos can be posted on the main feed. Earlier, videos longer than 30 seconds were limited to IGTV videos.
However, now Instagram users can easily upload videos up to 60 minutes long by tapping the ‘+’ button found on the top right corner of the main page. Though the preview is restricted to 60 seconds and for video ads the preview is limited to 15 seconds. Meanwhile, the company has rebranded the IGTV app as the Instagram TV app.
Besides the plan to include more videos on the Instagram feed, the social media platform is also working on enhancing the messaging experience.
The direct Message feature within Instagram is another aspect that is being widely accepted among users. People are actively using it to connect with their friends and families.
In the video, Mosseri also talks about the company’s plans to focus on messaging. He says, the company acknowledges that messaging is a primary form of communication. So the platform will actively work on bringing new messaging features as well as transparency.
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