Instagram is now testing the paid subscription with some of the creators in the United States.
Instagram in its blog post said that they are testing the subscription feature and in the coming weeks more creators will receive this feature.
The paid subscriptions will allow creators to generate a stable revenue like YouTube, Twitch, etc.
Meanwhile, the fans will have to a pay monthly fee ranging from $0.99 to $99.99 for accessing exclusive content such as the exclusive lives and stories from the creators they follow. The creator can identify the subscribers with a purple badge beside them.
Ashley Yuki, co-head of the product said that Instagram will not take a cut of creators’ subscription revenues until at least 2023.
As a part of the early test, ten creators have been included with basketball player Sedona Prince, Olympian Jordan Chiles, and astrologer Aliza Kelly.
Talking about this subscription program, Mark Zuckerberg said that he is enthusiastic to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.
Adam Mosseri who is the head of Instagram posted a video on Twitter where he says that subscriptions are one of the best ways for influencers and creators to have a predictable income. Some creators have already been monetizing Instagram features like Close Friends by charging fans a fee off the platform for accessing their Stories.
Last year, Twitter introduced the Super Follow feature.
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