According to the announcement of Facebook’s parent company ‘Meta’, the social media giant is working on new ways to offer its users more control over the content they see in the news feed.
On November 18, Meta gave detailed information on how users can manage the content they see in their Facebook news feed.
Meta in its blog post said that in order to enhance the user experience, it is testing some new options in the Facebook news feed that will allow users to set priority to the content they want to see.
Facebook’s new settings will give its users better control over the content they see on the news feed. The new settings will allow users to change the frequency of posts on Facebook’s news feed.
Users can increase or reduce the number of posts they see from family, friends, groups, and pages on Facebook as well as the topics they are interested in.
Additionally, Facebook will add controls like reconnecting, favorites, snoozing, and unfollowing to their platform.
Currently, the test version is only available to some selected number of users which gradually be rolled out to everyone in the forthcoming weeks.
Meta is also planning to extend its Topic Exclusion controls for the new Facebook News Feed and will initially release to advertisers that run ads in English. The advertisers can pick from three topic groups; social issues, news and politics, and lastly the crime and tragedy.
Meanwhile, Meta completed the test with a 94 percent success rate. It was capable of avoiding the news related to politics when excluded from the news and politics topic groups.
Last but not the least, Meta is planning to work with third-party brand safety partners to check if the content next to the ad blends well with the brand’s suitability preferences.
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