Global Content Delivery Network provider Cloudflare acquires Zaraz, an emerging startup that assures to boost the website performance by 40% with just a single line of code.
Zaraz is the first-ever company Cloudflare has acquired built on its own platform, Cloudflare Workers. Additionally, the terms of the deal were not disclosed.
According to Cloudflare, in the present day, the majority of websites use third-party tools such as Google Analytics, Facebook Pixel, and Hubspot to help businesses collect information about the behavior pattern of online visitors or automate crucial tasks.
Meanwhile, Almanac’s data suggests that on average a website uses about 21 third-party solutions on mobile and on the other hand uses 23 third-party integrations on desktop. However, these numbers can differ from website to website and can be higher. These third-party tools can slower the website’s performance and can create security risks.
However, Zaraz’s platform will allow companies to run several third-party tools without slowing the websites and without compromising the privacy of the users. Besides enhancing the browsing experience, Zaraz will allow its clients to control what data they send to a third party, thereby protecting users’ privacy. Additionally, Zaraz also prevents malicious code from entering the website and loading the third-party tools on its server rather than loading on its browser.
Co-founder and CEO of Zaraz, Yair Dovrat said that without Cloudflare Workers’ speed, flexibility, and global scale, the team couldn’t have built Zaraz.
He further said that they are thrilled to join Cloudflare’s team and help make the entire internet a faster, and safer place for everyone.
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