Amazon is shutting down, a popular web ranking service

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Sienna Rowley
Sienna Rowley
Sienna is an editor at Cloud Host News. She is an internet enthusiast, always eager to explore the latest trend in the tech space. She is a modest family woman who loves traveling in her free time.

American multinational technology company Amazon Inc has announced its plans to shut down its popular website ranking service after 25 long years of its operation.

For those who don’t know about, it is a popular web ranking service launched by Amazon in 1996.

The tool has a popular metric named Alexa Traffic Rank that offers users the estimated popularity of a website. uses the web traffic data from its partners to determine high-traffic websites and lists them according to their popularity on the internet.

Besides offering the data of website traffic rank the tool also offers a comprehensive suite of SEO and competitor analysis tools but with its paid subscription.

The eCommerce giant Amazon declared its decision to retire its web ranking service in May 2022 on its support page and was first spotted by Bleeping Computer.

The company on its support page stated, “Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more”.

Meanwhile, Alexa Internet has discontinued accepting new subscriptions as of December 8 and all of its existing clients will be able to use the service till it finally shuts down i.e May 1, 2022. Additionally, the web ranking service’s API will be shut down on December 8, 2022, reports Bleeping Computer.

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