Adobe To Acquire Marketing Software Firm Workfront For $1.5B

Adobe To Acquire Marketing Software Firm Workfront For $1.5B

Sienna Rowley - November 10, 2020

Adobe on Monday stated that it has signed an acquisition deal to acquire marketing software firm Workfront for $1.5 billion. Adobe designs to combine Workfront's capabilities with Experience Cloud, its platform concentrated on content delivery, data, analytics, marketing customization,...

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