YouTube is rethinking on a decision made weeks ago to monetize content about the coronavirus.
According to YouTube’s policy, sensitive topics aren’t eligible to serve ads. Coronavirus being a sensitive topic goes against the policy of YouTube. Likewise, that means creators can’t earn money from the content in the form of ad revenue.
YouTube reassessing its policies
Until this point, videos that had even minute detail of coronavirus couldn’t be monetized. But with the increasing pandemic of coronavirus, YouTube is considering again its policies. YouTube CEO Susan Wojcicki in a letter to the community addressed:
“In the days ahead, we will enable ads for content discussing the coronavirus on a limited number of channels, including creators who accurately self-certify and a range of news partners. We’re preparing our policies and enforcement processes to expand monetization to more creators and news organizations in the coming weeks.”
The main purpose of this change is to make sure news organizations and respected creators can proceed with feasibly creating quality videos. Many YouTube channels are dependent on ads that generate income for them. Without ad, revenue channels can’t manage to produce their content.
It is necessary to keep people informed about the virus outbreak with a timely update on the Coronavirus content. So YouTube reassessing its policies to pay creators for their coverage on this issue.
YouTube will continue to remove videos that violate its policies and will raise up authoritative sources in search and recommendations. Also, any videos that misguide people from seeking medical treatment or contain incorrect self-medication will be removed immediately.
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