Disney’s much-awaited streaming service Disney + launched in Europe with 25% lower bandwidth consumption to help lower congestion on networks. Because of the ongoing Coronavirus pandemic, the companies across the globe are advising its employees to work from home. The European communication networks are facing trouble in coping up with the demand of its users.
Switching to SD from HD
Previous month Thierry Breton, the European Union’s Internal Market, and Services Commissioner had advised streaming services to take steps to lower its bandwidth consumption so they can help in preventing congestion on networks. In response, both Netflix and YouTube have accepted to downgrade their video streaming quality from HD to SD for a fixed time.
Disney + does its part by agreeing to reduce the streaming speed of its content by 25%. Other companies that pledged to reduce streaming speed are Netflix, YouTube and Amazon’s Prime Video. Currently, the service will be made available in the UK, Ireland, Germany, Italy, Spain, Austria, and Switzerland.
Kevin Mayer, chairman of direct-to-consumer & international, The Walt Disney Company said he will be taking all the necessary steps to make sure the smooth functioning of broadband infrastructure. He also added, the company is proactively initiating measures to reduce our overall bandwidth utilization by at least 25% in all of the markets launching Disney+ on March 24th. The Disney+ service will come to France on Tuesday,7 April 2020.
The users will have access to over 500 films, 26 exclusive original movies and series and thousands of television episodes from Disney, Pixar, Marvel, Star Wars, National Geographic to name a few.
Ad-based Video on demand (AVOD) services like Disney+ will scale up subscriber numbers significantly said Danyaal Rashid, a thematic analyst at Global Data. Online streaming services provided by brands such as Netflix and Disney+ will see12 % growth this year said Maria Rua Aguete.
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