Brave Replaces Google With Its Own Privacy-Centric Search Engine

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Sienna Rowley
Sienna is an editor at Cloud Host News. She is an internet enthusiast, always eager to explore the latest trend in the tech space. In her free time, she is a modest family woman who loves traveling.

Lately, Brave Browser has replaced the default search engine, Google search with the browser’s very own no-tracking privacy-centric Brave Search.

At present, the default search engine option is for the new users in the five regions namely United States, Canada, United Kingdom, France, and Germany.

The Brave browser is a chromium-based browser that mainly concentrates on offering its users privacy-concentric functionalities such as automatic blocking of ads and tracking scripts (collect data pertaining to your browsing behavior).

Earlier, Brave browser had set Google as its default search engine. But, as Google is infamous for tracking the activities and behavior patterns of the users, Brave decided to get rid of the Google search engine.

And, on Tuesday, Brave announced its privacy-centric Brave search as default for the new users within the five regions namely;

  • United States (Replaced Google with Brave Search)
  • Canada (Replaced Google with Brave Search)
  • United Kingdom (Replaced Google with Brave Search)
  • France (Replaced Qwant with Brave Search)
  • Germany (Replaced DuckDuckGo with Brave Search)

According to the announcement from Brave, Brave Desktop Browser Version 1.31, Brave For Android (Version 1.31), and Brave for iOS (Version 1.32) have Brave Search as a default search engine in the above-mentioned regions with fully localized versions in the non-English speaking regions.

Meanwhile, users who prefer other search engines over the new Brave Search can easily do so by clicking on the hamburger menu (three horizontal lines ), then look for the default search engine settings in the left sidebar, and lastly select your preferred search engine from the Search engine used in the address bar dropdown button.

Brave Search
Brave Search

Initially launched on June 22nd, 2021, the Brave search utilizes its very own independent search index and exceptional range of security features:

  • Privacy-focused: no user tracking or user profiling
  • User-first: search engine built while keeping in mind the users
  • Independence: Brave got its own search index for answering the most commonly asked queries that too without depending on any other providers
  • Choice: Soon there will be option for ad-free paid search and ad-supported search
  • Transparency: No hidden methods or algorithms to bias results. Moreover, community curated open ranking models will be introduced in the near future so as to assure the diversity and also limit the algorithmic biases and outright censorship.
  • Seamless Integration: Seamless integration among the browser and the search engine and that too without jeopardizing the privacy of the users.
  • Openness: Very soon, Brave Search will be available to power other search engines.

People seem to like the privacy features as the privacy-centric search engine saw 80 million queries every month since its launch in June.

Brave’s CEO, Brendan Eich said that the Brave Search has observed a notable increase in its usage with about 80 million queries per month.

He further said that the Brave users are quite pleased with the comprehensive privacy solutions offered by the browser company when compared with other big techs in the market.

As of now, the Brave Search won’t have any ads on it however, in the near future, the company will roll out an ad-free premium version.

Meanwhile, no details on the service’ cost provided yet.

Featured Image: Brave.com

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